Creative Producer · Project Manager · Creative Operations

Noreena McCleave in a green top against a soft neutral studio backdrop

Noreena McCleaveCreative Producer

turning ideas into finished projects.

I help creative teams turn ambitious ideas into organized, executable projects across events, video, campaigns, content and culture.

Berlin, Germany · Working internationally

I make creative projects happen.

From the first idea to the final delivery, I bring structure, momentum and creative thinking to projects that have a lot of moving parts.

01

Production

Events · Video · Campaigns · Creative Projects

I coordinate the people, timelines, logistics and details behind creative productions, making sure the idea survives contact with reality.

  • Event production
  • Video production
  • Creative campaigns
  • Production planning
  • Budgets
  • Vendors & talent
  • On-site coordination
02

Project Management

Planning · Coordination · Systems · Budgets · Teams

I turn scattered ideas into clear plans, ownership and momentum so creative teams can focus on the work instead of chasing the work.

  • Project planning
  • Asana / Notion
  • Timelines
  • Team coordination
  • Client communication
  • Workflow design
  • Prioritization
03

Content

Strategy · Short-form Video · Social · Creator Campaigns

I develop and produce content that connects creative ideas with audiences, brands and culture.

  • Content strategy
  • Short-form video
  • Social media
  • Creative concepts
  • Creator campaigns
  • Brand content
  • Music content

Selected Work

A few things I've helped bring to life.

Case study 01Event Production · Executive Production
Dancer on the outdoor stage facing thousands in the crowd at golden hour
Dancers in flowing white outfits with orange sashes performing on The Show Off stage under green spotlights

The Show Off

Sweden's largest outdoor dance competition, bringing dancers, crews and thousands of people together in Malmö's Folkets Park.

Expected guests
0+
Competing crews
0
Prize pool
0 SEK
  • Production
  • Partnerships
  • Budget management
  • Team coordination
  • Event strategy
  • Sponsor relationships
Visit website
Case study 02Community · Events · Entrepreneurship
People gathered around a long table making crafts together in warm candlelight

Craft & Connect

A creative community built around hands-on experiences, bringing people together through craft, culture and connection.

Founder · Sold-out editions · 70–100+ attendees

Attendees per event
30-50+
  • Concept development
  • Event production
  • Community building
  • Marketing
  • Partnerships
  • Ticketing
  • Brand development
Visit website
Case study 03Production · Live Events
Crew in headsets working a lighting desk with stage beams and haze behind them

Leplató

Production management across live events and creative productions, supporting shows and expansion into Scandinavia.

  • Production management
  • Venue coordination
  • Event logistics
  • Team coordination
  • Show operations
  • Scandinavian expansion
Visit website
Case study 04Content · Creative Production

Brand Content

Creating content that helps brands connect with audiences through music, creativity and culture.

Views in 18 months
0M+

JBL · Focusrite · Soundtrap · BandLab · Playtronica: content reaching 10M+ views across client audiences over the past 18 months.

  • Concepting
  • Short-form video
  • Shooting & editing
  • Creator campaigns
Noreena McCleave backstage at an event, smiling and giving two thumbs up

About

A producer with a slightly unusual background.

I've always been interested in the space between the idea and the execution. My background spans business, music, events, content and entrepreneurship, which means I tend to see both the creative vision and the moving pieces required to make it real.

I've worked across Sweden, the US and Germany, producing events, running productions, building a creative community and making content for music and audio brands. The through-line is the same: take something ambitious and unfinished, and get it out into the world.

BS, Business Administration
University of Oregon
MSc, Entrepreneurship & Innovation
Lund University

Why work with me?

01

Creative thinking + operational discipline

I care about the idea and the spreadsheet that makes it possible.

02

Comfortable with ambiguity

Give me a messy project and I'll help turn it into a plan.

03

Cross-functional by nature

I speak enough "creative", "business" and "production" to get people moving in the same direction.

04

Ownership mindset

I don't just track tasks. I take responsibility for getting things over the line.

Selected collaborations

JBLFocusriteSoundtrapBandLabPlaytronicaLeplatóThe Show OffNordisk Panorama

Have a project that needs to happen?

Whether you need someone to manage the moving pieces, produce a campaign, coordinate an event or bring structure to a creative team, let's talk.

Get in touch